The sweetest Thank you

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How to melt your future boss’s heart? Send him a very special milk chocolate bar instead of a boring CV or résumé! That’s what American designer Matthew Hirsch did. He faced a class assignment to create a Thank you that can be sent to various creative directors. In hopes of striking up a dialogue, while giving these creative directors information about his skill set, Matthew created a ‘Hirschy’s Bar’. And that’s exactly what made him stand out from the crowd. Matthew cleverly changed ‘Hershey’s’ to ‘Hirschy’s’ and so the iconic brand of chocolate has been transformed into a canvas for showcasing skills (listed as ingredients), personality traits and technical know-how (depicted as nutritional information). Smart and sweet, isn’t it?

Check out Matthew Hirsch’s creative portfolio on Behance.


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